Dr. Shrivastava Named a 2025 “40 Under 40 Rising Star” for Leadership in Marketing and Academia

We’re proud to share that our Co-Founder, Dr. Sunaina Shrivastava, has been named to the Business Council of Westchester’s prestigious “40 Under 40” list, an honor recognizing the next generation of changemakers and impact-driven leaders.

This recognition reflects not only Dr. Shrivastava’s academic background as a marketing professor but also her ongoing work at YellowFryum, where she blends behavioral science with bold strategy to help firms grow in highly regulated and competitive industries.

Her recognition was recently featured in Yahoo Finance and Digital Journal. The coverage highlighted her leadership across both financial and healthcare sectors - especially her work in making patient and investor acquisition smarter, more ethical, and more data-driven.

We couldn’t be more thrilled to see her work celebrated at this level. Here are the links to the Yahoo Finance feature and the Digital Journal feature.

Stay tuned as we continue building, experimenting, and pushing the boundaries of what marketing can do when driven by real insight.